…more than 7000 journalists cover the event in Berlin
BERLIN 04.01.17

Zambia stands to reap full benefits of being a Cultural Partner at the forthcoming ITB Berlin, the global tourism event slated for the German capital in 90 days’ time said Bettina Badon, an ITB official.

Ms. Badon was speaking when she presented the ITB Berlin news, the official publication of ITB to Ambassador of Zambia to Germany Mr. Anthony Mukwita at his Axel-Springer office.

“The event is covered by more than 7000 journalists from around the world every year,” Ms. Badon told the Zambian top-ranking diplomat in Germany adding, “this means Zambia as a Cultural partner stands to gain maximum exposure during the event.”

She said tourists around the world, tour operators and investors are always looking for a new “wow” destination and Zambia could just be that destination.

Zambia is for the first time set to be Cultural and Convention Partners at the event attended by more than 10,000 organizations from 180 countries and attracting more than 100,000 visitors daily in Berlin.

Ambassador Mukwita said businessmen in Zambia from all walks of life must exploit this opportunity to sell, “themselves, their products and forge new business relations for the future.”

The Zambian diplomat also appealed to the Zambian media, private and public, to heighten attention around the event in order to encourage Zambia to participate.

“We appeal to the heads of the Zambian media (TOZ, ZDM ZNBC Daily Nation New Vision etc.) to give the event as much space as possible and even liase with business to sponsor journalists to come and cover the event,” said Ambassador Mukwita.

Zambia will also be featured in the ITB Berlin News that will be published just before the event and during the event running from 11th March to 17th March 2017.
Interested parties are encouraged to visit the Zambia Tourism Agency (ZTA) for details in how to obtain Visas from the Embassy of Germany in Lusaka located opposite Inter Continental Hotel.