The President of the Republic of Zambia Mr. Hakainde Hichilema, has officially launched the Corporate Day of the Brand Zambia Initiative under the theme “Ignite the Spirit of Zambia” at the Mulungushi International Conference Centre in Lusaka.
The event marked a renewed National effort to position Zambia as a competitive, peaceful, and investment – ready country on the global stage.
In his keynote address, President Hichilema emphasized that Brand Zambia is not merely a slogan, but a strategic development tool aimed at reshaping the country’s image both locally and internationally. He called upon citizens, corporate entities, and government institutions to embrace and sustain the initiative as a collective responsibility in promoting Zambia’s strengths, values, and opportunities.
The President highlighted that the Brand Zambia slogan, “Zambia Moves You,” represents more than inspiration. It reflects the country’s ambition to take its rightful place in the world. He stressed that Zambia must actively market its tourism potential, rich natural resources, cultural heritage, peace, and democratic credentials to attract trade, investment, and partnerships that will accelerate socio-economic growth.
President Hichilema expressed gratitude to government departments and cooperating partners whose collaboration ensured the successful launch of the initiative. He underscored the importance of synergy between the public and private sectors, stating that national branding must be integrated into boardroom decisions, corporate strategies, and institutional planning processes.
He further called on Secretary to the Cabinet Patrick Kangwa to ensure that Zambia’s heritage is safeguarded, noting that “our heritage is our future.” The President stressed that preserving cultural identity and national values is central to building a strong and authentic national brand.
Reaffirming his administration’s commitment to peace and stability, President Hichilema described them as cardinal pillars of development. He noted that dialogue remains essential in resolving differences and maintaining unity, which in turn strengthens Zambia’s reputation as a stable democracy.
The event concluded with the President signing the pledge wall, symbolizing government’s unwavering commitment to advancing the Brand Zambia agenda and inspiring citizens to collectively ignite the spirit of the nation.