Zambia to become tourism destination of choice – Banda

……by 2030, Zambia should be a natural choice

March 7, 2018


Minister of Tourism and Arts Charles Banda says it is government’s intention to have Zambia counted among the top five preferred tourism destination of choice. Mr. Banda says the country’s cultural and natural heritage is sufficient to propel Zambia to such a significant height.

Addressing delegates to the 2018 International Tourism Bourse, ITB in Berlin, where Zambia is the Convention and Culture Partner, the Minister says the country’s participation in the prestigious tourism showpiece was one of the steps towards entrenching the tourism sector as an economic growth point.

“At the 2018 ITB, Zambia brings its people, rhythms, and food delicacies to ignite the passion of the travel industry”, says the Minister.

The Minister invited participants at the ITB to visit Zambian stands where tour operators from different parts of the country are on hand to interact and share what Zambia has to offer.

Just outside the convention hall, images depicting different aspects of Zambia’s tourism are everywhere, which delighted the Zambian Minister. He later took time off to visit the various Zambian stands and interacted with exhibitors who used the opportunity to share their personal experiences in the industry.

The Mayor of Berlin called upon the Zambian stand where the Hon. Minister and Zambia’s ambassador to Germany Anthony Mukwita were on hand to welcome him.

Arriving in the company of reporters and photographers, Mr. Michael Muller the Mayor and State Secretary in the Federal Ministry of Economics and Energy Mr. Rainer Baake shared their joy at seeing Zambia’s participation at the 2018 ITB as Convention and Culture Partner.

The Zambia Dance Troupe is expected to perform during the travel show while the masquarades (vinyau) will be walking in and around the venue as part of the country’s cultural heritage.

A walk around the Zambian stand located in hall number 21, tour operators are interacting the many visitors that are walking in and out of different spaces that have been allocated to different exhibitors.

The 2018 ITB has attracted over 10,000 exhibitors from about 180 countries in addition to the daily visitors estimated at 100,000